About

Perspectives on leadership and executive decisions

Perspectives on leadership and executive decisions

We share perspectives on leadership, executive hiring, and organizational context, with a focus on Mexico and international contexts.

Our work is grounded in practical experience across executive search and lead about.

A partner-led boutique firm

Gendea is a boutique executive search and leadership advisory firm supporting organizations in Mexico, Spain, and the United States.
We work on leadership decisions with significant impact and limited margin for error. Our focus is not only on identifying talent but also on ensuring that leadership decisions translate into effective execution.

Our perspective

Leadership decisions rarely fail at the point of selection. They tend to fail over time when alignment, expectations, and context are not fully understood.

For this reason, our work goes beyond assessing experience. We focus on how individuals operate, how organizations function in practice, and how the two align.
This perspective shapes everything we do, from executive search to leadership advisory.

What defines our work

  • Our approach is grounded in a few principles.
  • We prioritize long-term impact over speed.
  • We focus on understanding context, not just roles.
  • We assess how candidates operate, not just what they have accomplished.
  • We remain closely involved throughout the process.
  • We do not apply generic frameworks. Each engagement is tailored to the organization's specific situation.

Geographic Scope

We operate internationally, with a strong focus on organizations with a presence in Mexico.

Our experience enables us to support both local and international companies navigating complex leadership environments, particularly in cross-border situations involving Mexico, Spain, and the United States.

Leadership

Gendea is led by its partners, who are directly involved in every engagement.

Iñigo Arizmendiarrieta

Director

Iñigo has over 25 years of experience in executive search and the pharmaceutical industry.
He has led senior searches and advisory projects in complex environments where leadership decisions require a clear understanding of both business and context.
Before joining Gendea, he held leadership roles in international executive search firms.

Fernanda Meneses

Associate Director

Fernanda focuses on executive search and leadership assessment, supporting industrial and multinational organizations in Mexico, the United States, and Spain.
Her work centers on evaluating candidates beyond their experience, with particular attention to cultural alignment and leadership capability.

Monica Arroyo

Head of Leadership Consultancy

Mon Arroyo, a Mexican national based in Spain, brings over 30 years of experience in the Mexican Foreign Service, with a background in consular and administrative roles across international environments.
She combines this operational experience with advanced training in Team Coaching, Somatic Coaching, and Ontological Coaching. Her work focuses on helping teams navigate complexity, align around shared objectives, and improve how they operate in practice.
With a background in History, she brings a systemic perspective to understanding group dynamics and facilitating meaningful transformation. She works in both English and Spanish, with a strong focus on results and professional integrity.